Moving Fast

According the the latest round of wine industry symposiums speed and focus is the future. I would have to say I agree. A little while back published a brief, but great, article regarding the state of wine sales, distribution and how small wineries need to adjust to stay relevant. As you  might imagine we … Continue reading Moving Fast

What’s On A Label

When you pick a wine up of a shelf at the store, or when you are at a winery doing a tasting, do you read the label to see where that wine is coming from? Does it matter? Should it at all? For me if I enjoy a wine I want to know as much … Continue reading What’s On A Label

Predicting trends continued…

"Today’s drinkers are not taking their cues from geography or the traditions of their ancestors when determining their drink of choice1." A few weeks back I talked about overarching wine industry trends and the difficulty in seeing what the next hot ticket item can be. To add another wrinkle we also need to dive into … Continue reading Predicting trends continued…

Those darn “elusive” Millennials

Similar to the discontent that some folks have for the 2011 vintage out of California, marketing to us millennials keeps popping up on the airwaves of discussion. This generation is still baffling marketers and I don't know why. We are pretty awesome and totally deserve the attention...but let's set that aside for now. If there is … Continue reading Those darn “elusive” Millennials